Lydia is a spot on color dupe for KVD Studded Kiss Lipstick in Coven on me. However, guess which formula wins? Medusa's! KVD Coven is very matte, but is drying. Lydia is also very matte, but goes on super smooth and won the wear test by several hours, yes hours! Both brands are vegan/cruelty free and have stellar packaging, but Lydia is about half the price of KVD Coven, wears hours longer, and is not drying on the lips. I love to wear Lydia with Purple Rain Eyedust and Moonlight Highlighter.